The national car rentals are pushing customers to rent electric vehicles

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But local NextCar and Priceless Car Rental franchisees give customers what the customer wants

Many customers simply don’t want to rent electric vehicles, according to a recent Wall St. Journal article.

They don’t know how to find and replace batteries. They aren’t sure how to include recharging time in their travel itineraries. And they are concerned about the major car rental companies’ proclamations about converting a third or more of their fleets to electric vehicles within a few years.

And who can blame them? When you pick up a rental car, you want to get where you are going and more importantly, get back on time. A quick review of the dashboard, a quick click of the seat belt, and you’re on the road.

NextCar and Priceless Car Rental franchisees aren’t burdened with the pressure of these ivory tower proclamations from their corporate headquarters. As local business owners under a fast-growing national flag, franchise owners decide what kinds of cars to have on hand for their customers. Whether they are located at an airport, transportation hub or in a neighborhood, they live and work in their markets, and thus know their customers better than any corporate focus group ever could.

The more franchise owners get to know their best customers, the better an experience franchisees craft for them. Likewise, the more customers get to know the franchise owner, the more customers trust the brand – especially if the brand and its people deliver on the brand promise. Recent research indicates that 70% of customers center loyalty to a business around shared values.

Since franchise owners are their own boss, NextCar and Priceless Car Rental franchisees determine their own values and craft their own customer experience (consistent with the brand’s promise).