Priceless Car Rental is a wholly owned subsidiary of the Fitzgerald Automotive family of companies, ranked by Automotive News as one of the top independently owned car dealership groups in the United States.

Founded in 1998

Priceless Car Rental specializes in offering customers reasonably priced, quality rental vehicles from locally owned and operated branches across the United States.

Priceless Car Rental locations carry inventory ranging from small economy rental cars to luxury sedans and SUVs. Vehicles are available for rent by the hour, day, week or month.

Priceless Car Rental can be found at airport hubs such as Orlando, Tampa, LAX and also serving local business and residential communities and downtown markets.

Fitzgerald Auto Mall started in 1966 and now sells more than 20 different brands in 25 showrooms in 3 states and employs over 1,700 people. Ranked right in the middle of Automotive News’ Top 150 Dealer Group, retail over 20k new and used cars with annual revenues over $700M.

Which brand is right for me and my market?

NextCar and Priceless Car Rental are very similar brands with some subtle nuances, such as geographical name recognition. These brands have similar upfront investments and ROI. We request that we hold off on a particular recommendation until we have a conversation about your market and study the demographics before we can decide together which brand is best for you and your market.